There are always two ways to deal with the competition. One is to face it and fight it and other is to create a niche for yourself and eliminate the competition. We will try to create a niche for ourselves by combining two technologies, RFID and GPS to come out successful in competition.
Even though few companies are trying to come up with canned software for handling RFID tasks, I am sure demand for the custom software and integrated solution providers will not subside. Canned software can reduce the cost of software, but due to reduced flexibility, implementation becomes more costlier, thus wiping out cost advantages.